Is Social Media Derailing Your College Plan?

A recent survey discovered that over the last few years, colleges have increased their presence on several social media platforms, including Twitter, YouTube, Google and Pinterest. But, colleges aren’t simply using social media to recruit potential students; they are also using these platforms to eliminate students during the college admissions process. During the past year, 35% of college admissions officers admitted that they found something online that negatively affected a student’s chance of admission--for students just starting the college planning process, this should be a wake-up call! The good news is that there are several things students can do to help minimize any negative impact social media may have on their college admissions opportunities.

“Google” Yourself

It may seem vain, but Google is a great way to find out what’s online for others to find. You may be surprised to see pictures or read posts about yourself that may be less than flattering. Taking the time to go through the links and remove any negative content may help to avoid future embarrassment during the admissions process, or help to prepare for questions concerning incidents detailed online.

Strike a Pose
Pictures sometimes speak louder than words, so students should take great care to clean up any questionable shots that may be included on their Facebook page or other social platforms. Photos that include drinking, drugs or other illegal activities will definitely cause more harm than good. Also, consider removing any pictures in revealing outfits or provocative poses. Instead, try to include photos of yourself winning awards, time spent volunteering or images engaging in school activities.

Clean it Up
Although students may just be ‘playing around’ with their friends, quoting music lyrics, or simply sharing a funny video, these activities may be perceived by others as negative, depending on the nature of the content involved. Try to refrain from including profanity or sexually explicit content on any of your social media channels. Instead, consider linking to causes you are passionate about or including inspirational quotes and other positive messages on your Facebook wall and Twitter feed.

Be a “Follower”

Students should also consider following their prospective colleges on several social media platforms. Interacting with the college’s admissions staff and current students online can assist students in determining whether a school may be right for them, as well as showing colleges that they have a serious interest in gaining admission. 

Creating a positive online image is becoming an important aspect of the college admissions process and students should be aware that once something is posted online, it is very difficult to make it disappear.